free return shipping. yeah. you might think at first glance it s not fair for the online retailers to have to pay for the returns that aren t their fault, but the study shows it makes them more money. a lot more money. the study shows free return shopping can boost customer spending by up to 357%. the opposite runs true. the study in the journal of marketing says after customers had to pay for return shipping, their purchases fell between 74% and 100%. if you think of it like this, it s a matter of trust with the online retailer. i want to shop because it lets me make a mistake if i don t like what i ve got and i can send it back for free. we ve got this story and many others at 2:00 p.m. street signs on my show on cnbc. thank you, mandy. america s favorite car colors for 2012. here they are from the top five. red comes in at the bottom number five. not many daredevils out there. they say they are police