Featuring Kendall Jenner. Why critics are blasting it as tone dueaf. And how pepsi is pushing back today, april 5th, 2017. From nbc news, this is today, with matt lauer and savannah guthrie. Live from studio 1a in Rockefeller Plaza. And good morning. Welcome to today on a wednesday morning. A lot of people raising eyebrows over that pepsi ad. When you try to mix politics or social issues with a soda ad, its tricky. And pepsi is answering for that ad this morning. Well have much more coming up. But lets start with the top story. Its a surprising reaction from the white house overnight to yet another north Korean Missile test. That provocation just one of the national crises, now facing the Trump Administration. We have complete coverage, beginning with Hallie Jackson at the white house. Hallie, good morning to you. Reporter hi, matt. Good morning. If kim jongun is trying to prod a response out of the u. S. , hes not getting one. The secretary of state issuing what amounts to a no commen
Structure. Many stopping along the toe path to find out what happened. This used to be a popular restaurant but it shutdown, and the building has been vacant for years. I have family that lives very close, so i came down here and i seen the firefighters went into action very quick, they had this thing contained in no time. Very impressive because its an old abandoned building, why came down, i seen a lot of smoke, and fire, you know, fire shooting it of the windows and everything. And it contained it pretty quick. Its been a problem waiting to happen for a long that time. Its been abandoned so long. Reporter area residents telling us Homeless People had been squatting in structure. As we are confirming one firefighter taken to the hospital. His injuries not known at this time. I have to tell you, with the street fair going on in manayunk and then this fire traffic around here was a nightmare for some time. Thomas more to come on this one. Thank you. Developing tonight out of egypt a te
Siblings day so everybody can send in pictures of their siblings. I say we wake all of my sisters upright now. Call siblings upright now. Yes, right, right. Hopefully we will see people in the good mood today, and what did i choose today. Of course, a 10, out of 10. It will be a lovely day. You liked yesterday, right . No rain in the region at all. Lets get to the temperature. It is on the chilly side this morning with the 5mile an hour wind to 48 degrees. So maybe a swelter or light jacket you will not need. Sunrise at 6 31 this morning. We have 44 degrees from allentown. Fiftys in reading. Fortynine in wildwood. Clear skies, overnight, meant that we did get a little radiational cooling but then we will jump up to 70 degrees by lunchtime with bright sunshine and we will go over to, we will tease you with 79 degrees but could hit 80 today. Sunset time, 7 35. Lots of time, bob kelly, to enjoy this beautiful monday. Got to love it. Baseball practice, all kind of stuff back in gear. Good
Cleveland suspect here in philadelphia. But tip calls to police it put the Fairmount Park neighborhood on alert today. I know you spoke with a mother who saw several police cars surround that neighborhood this afternoon. Reporter thats right and she tells me she was concerned. Thats because of the sheer volume of Police Presence between here in Fairmount Park and also mlk boulevard. This after several calls came into philly p. D. Were reports people they thought they saw someone who matched the killers description. 30 schools were on lockdown in the city as a precaution. Troy chapman knows the hunt is on in several states. My heart was broken. My heart was broken. That could have been anybody at any time. Reporter around 1 45 inth afternoon her antena went up while enjoying the quiet moments with her kids. I only saw the helicopters come by. I saw a few cars come by with flashers on like in a row. Reporter Police Chopper and officers from five districts responded to Fairmount Park canv
Jason martha major hurricane and hurricane in atlantic moving westward closer to florida off the northward track and wind at 115. Despite two land falls still a major hurricane. So there it is down the road friday, saturday, sunday, dangerously close to the u. S. Doing damage up and down the coastline. More on matthew straight ahead and where it is the shift overnight. Right now over the door we are in the 50s. We come out of the 30s and 40s earlier on. Climbing up 65 to near 70 . Julie 128 southbound sluggish through lexington both southbound and northbound right around route 2. Over to the pike eastbound heavy those are the cameras im keeping an eye on. Live drive times, 44 minutes on pike eastbound from 495 to mass ave. 31 minutes on the expressway and 42 minutes on 93 south from 495 to the leverett connector. Julie live look in cambridge. Bicyclist hit and killed by car in portor square. Cambridge and Somerville Police are asking people to avoid the area. We have a crew scene and b