pole is and how we do that, how we negate that. so we use i ve used it substantially as a business reference, just like i would in corporate america. the pole fitness association brings all the vendors, the experts. kind of puts it at your finger tips. recently we caught up with some of the people setting the tone of pole fitness as we know it at the international pole convention in los angeles. the top competitors and studio owners from across the globe came to share resources on the latest techniques and to discuss a topic that s been making headline news, getting pole fitness into the olympics. there s a lot of debate whether pole dance fitness belongs in the olympics or not. in some sense that movement is a beautiful grass roots movement to enable people to understand that pole fitness is mainstream worthy. and that it has athletic credentials, right? that what we do requires training to be good at it.