message to young people and kids that if you don t message to young people and kids that if you don t have message to young people and kids that if you don t have that - message to young people and kids that if you don t have that body, . that if you don t have that body, you dont that if you don t have that body, you don t have that if you don t have that body, you don t have that that if you don t have that body, you don t have that look. - that if you don t have that body, you don t have that look. he. you don t have that look. he russell? you don t have that look. he russell? if you don t have that look. he russell? if i you don t have that look. russell? if i walked my dog you don t have that look.- russell? if i walked my dog across the common and i saw someone like that i would think they are like love island, wow, there is a strange looking fella! this love island, wow, there is a strange looking fella! looking fella! this is it. the point is, that if looking fel
i was just going to ask in a bit more detail in terms of how it will work. is it about dedicated reporters chasing american stories, or will you be repackaging british content for a us audience? will you be writing lots of stories about the british royal family, for example? it is very much abouti being based in the us and writing for a us audience, so i think we re looking at - quite considerable scale here. so i don t see any pointl in launching at any level without having people on the ground looking for those stories, connectingl with an audience and building loyalty around that. and i think for each of those brands, we think we ve got. a way into the market that will give us something different. it s also interesting, - i would add, to say that we ve seen audience from the us grow for each of those titles - over a period of time, - which is really why we ve made the decision tojump now. and christina garibaldi, your correspondent for us weekly, which is a celebrity news and ente
daily mail 2010, i think, - the sun about three years ago. so, we re coming into- the market and trying to find what our position is really to start off with. - and i think it s interesting. i mean, the irish star is - a particularly interesting one for us because at the moment it sjust print but actually we think. there s a market there. there s an expat community. there s obviously a lot - of people that are interested in irish affairs in the states, and we think that will work for them. and then for the mirror. sorry, i didn t mean to interrupt. i was just going to ask in a bit more detail in terms of how it will work. is it about dedicated reporters chasing american stories, or will you be repackaging british content for a us audience? will you be writing lots of stories about the british royal family, for example? it is very much abouti being based in the us and writing for a us audience, so i think we re looking at - quite considerable scale here. so i don t see any pointl in
the sun about three years ago. so, we re coming into- the market and trying to find what our position is really to start off with. - and i think it s interesting. i mean, the irish star is - a particularly interesting one for us because at the moment it sjust print but actually we think. there s a market there. there s an expat community. there s obviously a lot - of people that are interested in irish affairs in the states, and we think that will work for them. and then for the mirror. sorry, i didn t mean to interrupt. i was just going to ask in a bit more detail in terms of how it will work. is it about dedicated reporters chasing american stories, or will you be repackaging british content for a us audience? will you be writing lots of stories about the british royal family, for example? it is very much abouti being based in the us and writing for a us audience, so i think we re looking at - quite considerable scale here. so i don t see any pointl in launching at any level with
what our position is really to start off with. - and i think it s interesting. i mean, the irish star is - a particularly interesting one for us because at the moment it sjust print but actually we think. there s a market there. there s an expat community. there s obviously a lot - of people that are interested in irish affairs in the states, and we think that will work for them. and then for the mirror. sorry, i didn t mean to interrupt. i was just going to ask in a bit more detail in terms of how it will work. is it about dedicated reporters chasing american stories, or will you be repackaging british content for a us audience? will you be writing lots of stories about the british royal family, for example? it is very much abouti being based in the us and writing for a us audience, so i think we re looking at - quite considerable scale here. so i don t see any pointl in launching at any level without having people on the ground looking for those stories, connectingl with an audie