and i knew that i had the ability very, very young, to make women look fabulous. and so many people that i work with had that same ability. so what i had to do is i had to find a way to set myself apart. what i started doing is teaching women how to apply their makeup. so that was my first point of difference. and with that i became an instant success. start a business when you re competing against these huge giants in cosmetics, it s not easy so you really have to look at your point of difference. what are you going to have that they don t have. i had these fabulous makeup brushes that i had cut and women asked me every day, if they could buy them. i took my brushes, brought them to a manufacturer, had them duplicated at the highest level of quality, and that s how my business started.