After just over a year in the job and a rigorous analysis into how one of Formula 1’s longest-serving squads operates, Alpine CEO Laurent Rossi has unveiled the new management structure he hopes can make the French team world title contenders within 100 races of the introduction of sweeping new regulations.
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26 April, 2021
Toto Wolff, often described as one of the most powerful individuals in Formula 1, was given his power by former Daimler Chairman Dieter Zetsche.
It was Zetsche who chose Wolff to represent Mercedes’ interests, not only in F1, but as head of the entire Mercedes-Benz motorsport programme.
Wolff’s personal investments in the Williams F1 team and driver management became incidental when he purchased his stake in the Mercedes F1 team and started his rise to power in the paddock.
Wolff over the past few years has exerted his influence over everything from engine deals to rival teams and controlled aspects of the driver market.
Ahead of his comeback to F1 in 2021, Alonso reveals how he’s as motivated as ever and why his new team Alpine will be competitive from the outset – all in the new issue.