As investment in the podcasting space continues, many audio companies have dollar signs in their eyes. But in the gold rush for audio money, the danger is that investors leave sections of their audiences behind – and abandon the moral and commercial imperatives to make audio accessible.
Campaign is an official partner of the Podcast Show 2022, a breakthrough podcasting festival in London. Here are five reasons why brands and agencies should not miss it
Podcasts are hardly new, but (along with other audio formats) they’re continuing to experience a long boom. The opportunity hasn’t been lost on brands, with a growing number of branded podcasts that have legitimately connected with audiences, as well as sponsoring and advertising opportunities. We asked three experts from The Drum Network: what’s the opportunity for brands?