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The advert is a typical example of how Apple utilizes techniques of persuasion
This commercial once again proves why Apple’s marketing team is still the best
Apple, especially under Steve Jobs, made some of the most iconic TV commercials ever, ranging from the vibrant iPod Silhouette to the ever funny “Get a Mac” campaign from the mid-2000s. Even after 37 years, Apple’s ‘1984’ Superbowl commercial is heralded as one of the greatest of all time, but my favourite Apple commercial is ‘Over Sharing’ which is part of their recent “Privacy. That’s Apple” ad campaign.
The ‘Over Sharing’ ad is a very intriguing commercial, especially coming from a company like Apple, which never goes out of its way to clear misconceptions, but it retains many of Apple’s commercial characteristics. Just like many of its past commercials, Apple uses a comedic and sarcastic tone to make it more relatable and memorable because there is nothing like a good sense of humour to grab on