CHARTS: How Jake and Logan Paul thrive on controversy and avoid cancelation
Madison HallDec 17, 2020, 00:29 IST
Jake and Logan Paul celebrate following Jake Paul s boxing victory over AnEsonGib in January 2020..Michael Reaves/Getty Images
YouTube stars Logan and Jake Paul have been embroiled in controversy for the better part of the last decade.
At times, both brothers have faced intense condemnation for their antics, from Logan s infamous Suicide Forest video that appeared to show a dead body, to Jake s appearance at a mall that was being looted and a subsequent FBI raid of his home.
Despite their vocal detractors, data analyzed by Insider shows that the brothers have maintained consistent growth in their YouTube metrics, arguably fueled by their controversies.