Pocket FM unveils the second leg of its entertainment consumption survey that delves into the preferences, behaviours, and attitudes of internet users towards various forms of digital entertainment
PhonePe: In his role at Pocket FM, Bakshi will spearhead the buildout of people process and culture anchors that will enable the hyper growth of the company, a company statement said.
The survey found that one in three users expressed a distinct preference for storytelling owing to its engaging and immersive format. It added that the triggers driving this growth were convenience which influenced every fourth user.
Pocket FM has positioned itself as a pioneer in this changing landscape of audio content consumption. Established in 2018, the platform aims to build a new entertainment category in audio, with a