Summer Lucille, founder of the Juicy Body Goddess boutique located in Northlake Mall, launched her store because she wanted her fashion to reflect who she was as a plus-size woman. Now she's a social media sensation.
Plus-size fashion used to be hard to find in India, or unaffordable thanks to a ‘fat tax’. Today independent brands have sprung up offering flattering clothes at fair prices in a size-inclusive range.