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Starting a business that charges lower prices and that however counterintuitively provides a better product, service, or experience is a successful entrepreneurial strategy.
Like Uber with taxis. Aldi and grocery stores. Amazon and, well, everything.
Add Mark Cuban and his just-launched Mark Cuban Cost Plus Drug Company, a pharmaceutical company that plans to make less expensive versions of selected (read: expensive) generic drugs.
The company s first drug will be a generic version of albendazole, an antiparasitic drug used to treat hookworm. Treated early, two tablets will treat the infection; left untreated, cognitive defects and neurological problems can result.