to storytelling. the direction has been to tell stories so previously quite often the plotlines and characterisations are now you ve characters in games which you can actually make emotional connections with. what is most exciting and all the things your company does right now? we are working with technology companies in different forms of reality which we call mixed reality and immersive technologies so if you look at a game like fortnite, for example, we currently consume entertainment and live our lives in a digital sense with their mobile phones and laptops or whatever. you talk about the virtual world. like meta, for example, betting really big on its metaverse. it hasn t quite taken off yet as they thought it would. is it shaping out how you thought it would? it is shaping out into all the components as a three dimensional world.
new versions of characters and stories. coronation street is however many times a week sequel but we like the characters we love and the environments and storylines. i would love to see some of your special effects in coronation street or eastenders. there is the merging of television, movies and gaming now, a huge part of what you do is gaming so talk to us about the direction of the industry overall, because the lines are blurring between what was a traditional industry and a very new industry. i m thinking of things like the last of us. a computer game, successful on television with very filmic production values. it all comes down to storytelling. the direction in games has been to tell stories so previously quite often the plotlines and characterisations are now you ve characters in games
often the plotlines and characterisations are now you ve characters in games which you can actually make the most of. what is most exciting and all the things your company does right now? we are working with technology companies in different forms of reality which we call mixed reality and immersive technologies so if you look at a game like fortnite, for example, we currently consume entertainment and live our lives in a digital sense with their mobile phones and laptops or whatever. you talk about the virtual world. like meta, for example, betting really big on its metaverse. it hasn t quite taken off yet as they thought it would. is it shaping out how you thought it would? it is shaping out into all the components as a three dimensional world. and, you know, when you look
in coronation street or eastenders. there is the merging of television, movies and gaming now, a huge part of what you do is gaming so talk to us about the direction of the industry overall because the lines are blurring between what was a traditional industry and a very new industry. i m thinking of things like the last of us. a computer game, hugely successful on television with very filmic production values. it all comes down to storytelling. the direction has been to tell stories so previously quite often the plotlines and characterisations are now you ve characters in games which you can connect to emotionally. what is most exciting and all the things your company does right now? we are working with technology companies in different forms of reality which we call mixed reality and immersive technologies so if you look at a game like fortnite, for example, we currently consume