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TWS is going global by partnering with the world’s leading music company Universal Music Group (UMG) labels in the US and Japan. According to TWS' agency Pledis Entertainment, a six-member boy band inked a partnership with UMG’s Geffen Records for its group promotion in the US and with Virgin Music under Universal Music Japan for its group promotion in Japan. Through this partnership, TWS will receiv.
In the past few years, K-pop girl groups like NewJeans, IVE, aespa and Le Sserafim have dominated the music scene, building solid fan bases worldwide while reigning atop major music charts. In the case of boy bands, however, finding their names on the top of most streaming charts took work, which implied that non-fans and casual listeners often didn t have their songs on the playlists.