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Lingerie brand praised for playful Pride month campaign featuring two women
To celebrate Pride month, lingerie brand Playful Promises has shared several snaps of two female models cuddling up together in an uplifting Love is love post
13:30, 9 JUN 2021
Playful Promises has been praised for it s Pride month campaign (Image: instagram.com/playfulpromises)
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Lingerie brand praised for using mature model in stunning underwear shots dailystar.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailystar.co.uk Daily Mail and Mail on Sunday newspapers.
Description
This lingerie campaign goes against the category norms because Playful Promises is for women who choose not to fit into pre-defined boxes. This campaign aims to empower women and echo their playful personalities in a way that s true to the experience of wearing lingerie, rather than serving up the same old tired performative tropes.
Integrated advertisement created by The Gate Worldwide, United Kingdom for Playful Promises, within the category: Fashion.
Credits