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time on social media and when we try to cut back on those apps, companies like facebook will often send us a push notification to lure us back. that s exactly what happened during this experiment as well. the facebook employee noted how they were traveling for a conference in the second week of running carol s account, and were checking facebook a little bit less. and so facebook began sending push notifications. one notification was actually to a facebook post claiming barack obama was born in kenya. this was in 2019, years after the ludicrous conspiracy theory had been widely debunked. what it does is amplify the messages that it knows will drive engagement. and it just turns out we humans get most riled up by lies and hate and all sorts of misinformation. reporter: after running the experiment four weeks, the facebook employee recommended the platform stop promoting pages that are clearly linked to

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