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Christopher Griffin, aka Plant Kween, had 50,000 followers devoted to his home gardening Instagram account in January 2020.
Today, Plant Kween has 311,000 followers and collaborates with brands like Spotify on curated content.
Griffin shared their strategies for turning a passion into a thriving brand and carving out a space on crowded platforms.
Christopher Griffin s captivating smile shines, even when it s partially obscured by the geometric patterns of their plants leaves.
Griffin s Instagram account, which is under the moniker Plant Kween, aims to be a breath of fresh air from doomscrolling. Their feed is filled with lush images of the 200 plants living in their Brooklyn apartment, tips on caring for the greenery, and useful botanical knowledge.