Malaysian newcomer postbiotic firm My Myracle has commercialised a series of postbiotics using solely bacteria from plants instead of other common sources, such as faeces of healthy individuals or animals. It says that using plant-derived bacteria is “halal-friendly” and will be more appealing to the kosher and vegetarian consumers as well.
Australian plant-based producer v2food says that consumers should not discredit the entire category based on a single negative experience, stressing it is still relatively young, especially when compared to the traditional protein sector.
Price premiums, unsatisfactory taste, and a persistent perception of over-processed products are the most common barriers to plant-based meat consumption in Asian markets.
South Korean firm PlantEat believes that innovation must result in minimal sensory changes and products should remain as familiar as possible in order to boost consumer transitions to healthier diets.
Singapore start-up Hegg has launched its eggless Japanese mayonnaise in the domestic market and is looking to capitalise on growth opportunities across Asia with ‘localised flavours.’