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Mattel has moved into Berlin’s Potsdamer Platz to open its first European entertainment experience, Mission: Play, a 4,000 square meter family entertainment centre in the middle of the capital’s tourist sector.
The toy brand’s latest enterprise will arrive as part of the redevelopment plans of the Arkaden shopping centre as it looks to bring in around 90 new shops, restaurants, and major names in sport and entertainment.
The new Mattel venue will house themed areas for Barbie, Hot Wheels, and Mega Bloks, and will boast an array of physical and digital play experiences, as well as edutainment, events, and experiential retail.
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