u.s. businesses are closely following the obama plan e soing the huge opportunity to expand their market. travel zoo sent out the e-mail urgeing americans to visit cuba through the people-to-people tours allowed through the embargo embargo. we re live in havana. we ve seen a number of companies putsing out statements welcoming new developments. what kind of opportunities are we talking about? i think we re talking about billions and billions of dollars worth of opportunities. first of all, when it comes to the tourism industry we know the cruise industry has wanted to get in here for a long time. airlines for sure. remember what has happened here though. there isn t a wholesale allowance of americans being able to get on planes to go to cuba. they need to apply for a license through the treasury. they have to do that either through firm that specializes in doing this.