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The Corporate Equality Index is Driving Woke Company Ad Campaigns

The Corporate Equality Index is Driving Woke Company Ad Campaigns
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Meet The Woke Rating Score Prompting Brands Like Nike And Bud To Hire Trans Influencers For Ads

Inside the CEI system pushing brands to endorse celebs like Dylan Mulvaney -- Society s Child -- Sott net

Executives at company like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today's woke "It girl," aren't just virtue signaling. They're handing out lucrative deals to.

The CEI: Why Brands Risk Going Broke to Look Woke

The CEI: Why Brands Risk Going Broke to Look Woke
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Inside the woke scoring system guiding American companies

Inside the Corporate Equality Index (CEI)  the scoring system, overseen by the Human Rights Campaign, which awards companies beneficial points for moves like endorsing trans influencer Dylan Mulvaney.

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