During the worst winter storm Dallas has seen in decades, Facebook users found a way to use their love of food to help their neighbors. Since last year, Facebook groups created to promote local restaurants have been doing so with great success. When power outages made food and heat hard to come by, they helped with that too.
Just days after restaurants were ordered to close in March last year, Vu Ly and Tran Loh started the private group Asian Grub in DFDUB (DFW) with a mission to help Asian mom and pop restaurants survive the pandemic. Within six weeks the group had grown to 19,500 members; now it has nearly twice that number.
we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. antonio is the dallas-based founder and owner of pizza patron, a chain of more than 100 fast food franchises. this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. a marketing consultant to some of the key fortune 500s including target and toyota. he says while most of them see big growth in the latino market, many don t know how to connect. and everybody wants that market and everyone continues to miss the opportunity. i think the mistake that a lot of people make is they ll say, we re going to produce some spanish language ads.
the pizza patron says the promotion is a way to honor the, quote, possiblive it force of change immigrants have made in america. let s discuss this lightning roooouuuuuunnnndd. lightning round. is this a calculated way to make profit off a off button issue or a promotion that sits in with the theme? i am not offended by this at all. [speaking spanish] it is the spanish, making pizza. i don t see this as a grand conspiracy that will chip away at our culture, anglo whatever. i don t see it that way. go back to canada. i will leave right now. i m out. at one point they accepted pesos for therapy swraws.
pizza por-favor get it gratis which is also spanish, i guess. pizza patron says and it is a way to look at communities throughout the americas. let s discuss this lightning roouuunnnnnddd. is this a calculated way to talk about a hot button issue or fits in with their theme? i am not offended by this at all. [speaking spanish]. i mean it is spanish, and they make pizza and they want their customers to come i don t see this as any grand conspiracy that will chip away. you go back to canada. i will leave right now.