Nilonâs counters Maggiâs sachet masala with western blended spices; can it become a household name ?
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The new range of western blended spices from the processed foods company includes seven new global flavours â from pasta to garlic bread.
Piri-piri, chow mein, pasta, garlic bread, noodles, pizza â these are all names of global flavours or cuisines fom across continents. These are also variants of packaged spice mixes from the new range of western blended spices from processed foods company Nilonâs.
In conversation with afaqs!, Dipak Sanghvi, managing director of Nilonâs says that these sachets priced at Rs 5 are aimed at catering to the growing appetite of Indians (especially children) for global cuisines while also easing the lives of Indian mothers. Indian moms today are often at their witâs end when trying to match up to their kidsâ demands for restaurant-like western food, at home.