~Felicitated at The Asian Banker Financial Technology Innovation Awards 2022~ MUMBAI, India, Aug. 8, 2022 /PRNewswire/ Axis Bank, India's third largest private sector bank, in partnership with CRMNEXT, the leading digital customer experience platform for banks and financial services, marked the win for the 'Best CRM Implementation' at the Asian Banker Financial Technology Innovation Awards 2022. The event concluded on August 04, 2022 witnessed strong competition from over 200 leading banks across Asia Pacific, Middle East and Africa. The most prestigious awards in the banking industry, it measures both project implementation and sustainable business impact. The audit-based evaluation approach distinguished this CRMNEXT project for what it achieved for Axis Bank - outstanding 230% rise in campaign efficiency rate, 135% growth in product per customer and over 75% improvement in customer satisfaction! The Project footprint includes 35M+ customers and over 80,000 users. The