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Geometry Ogilvy Japan Taps Mary Lee to Head Up Experience Practice

Geometry Ogilvy Japan Taps Mary Lee to Head Up Experience Practice
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Geometry Ogilvy Japan appoints Mary Lee to Experience practice leadership role

Geometry Ogilvy Japan appoints Mary Lee to Experience practice leadership role
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Inside the decline of Heroku

Even Heroku’s founders recognise that the revolutionary web development platform has run out of steam. How did Heroku lose its magic, and could a new, modern Heroku revive the PaaS?

Inside the decline of Heroku

Inside the decline of Heroku
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The decline of Heroku

patpitchaya / Getty Images Heroku has long been held up as the gold-standard platform as a service (PaaS) for software developers to easily deploy their code without having to worry about the underlying infrastructure, while others see it as akin to a magical fallen civilization with a limited future. “The history of IT is littered with platforms people thought were fantastic that don’t exist anymore,” said James Governor, a founder of the developer-focused analyst firm RedMonk. “It had a good run and a huge influence, but nothing lasts forever.” [ Heroku’s architectural limitations and the high cost of running a business on the platform have historically hindered its ability to truly scale beyond a core set of web 2.0 customers, but there is still hope that Heroku is setting itself up for a glorious second act.

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