Pitti to Make Decision on Jan. 15 About Physical Show
Women s Wear Daily (WWD) 12/16/2020 Jean E. Palmieri
Pitti Immagine is still hoping to stage an in-person show in Florence in late February but will make the final decision on Jan. 15, according to Raffaello Napoleone, chief executive officer.
In a virtual meeting intended to replace his traditional holiday luncheon in New York City, Napoleone acknowledged that the continued lockdowns in Italy may not be lifted in time to hold the show.
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He also said he realized that the dates Feb. 21 to 23 are too late for many brands, especially large ones who are already meeting with retailers to show their next collections. As a result, he is projecting that the in-person Pitti show would showcase between 250 and 300 brands, mainly small companies. This is a significantly reduced number since historically, Pitti Uomo would have some 1,250 brands at its show.