Soundwaves to binary codes! Is analogue radio set to undergo a digital transformation? financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.
Mumbai: Despite the lingering impacts of the pandemic, advertising expenditure is set to surge by 20 per cent to reach nearly Rs. 90,000 crore, according to the Pitch Madison Advertising Report 2022 (PMAR) unveiled on Wednesday. Launched by Pitch in partnership with Madison World, the report forecasted a robust recovery for the industry in 2022, with the traditional media,
Mumbai: The total advertising expenditure (AdEx) in 2021 grew at an unprecedented 37 per cent to Rs 74,231 crore, despite the treacherous second Covid-19 wave, which crippled the economy and AdEx for almost three months of May, June and July for the second year running. This is according to the latest flash figures of AdEx estimates released by Pitch Madison Advertising Report.