4As Malaysia is aiming to clamp down on the growing practice of MNCs and GLCs foregoing paying its member agencies, with some advertisers even compelling 4As members to secure a written exemption from 4As long standing pitch disbursement by-laws.
The Association of Accredited Advertising Agents Malaysia (4As) is marking 50 years of existence with a campaign that celebrates its stewardship of the advertising industry since its formation in 1971 by a group of forward-thinking advertising professionals.