Pitango Gelato Franchise Company, an affiliate of Pitango Gelato, welcomed its first franchisee, Sam Lee. Operating as PG FFX LLC, Lee and his wife Semy Lee plan to be owner-operators of a Pitango Gelato store and are actively looking for a site in Northern Virginia. Pitango Gelato CEO Dinah Bengur says, “We are excited to welcome Sam and Semy to the Pitango family and know their passion for the brand and their strong retail experience will translate into a successful Pitango franchise.”