The retailer's new strapline "For all life's moments", replaces its previous "Never knowingly undersold" promise, which the retailer dropped in August. It
Sales of artificial trees at the department store chain have ballooned by 400 per cent compared with the same time last year. Google data found demand had soared as well.
After revealing earlier this year that just 1 per cent of shoppers are taking advantage of John Lewis long-standing pledge, the department store is due to ditch it for good next week.