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Cadbury launches three new chocolate bars but some fans are unimpressed
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Cadbury under fire from customers over Dairy Milk announcement
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Cadbury and Age UK join forces to tackle loneliness By Anthony Myers Cadbury has joined up with Age UK, and will be removing the branding on 10 million of its iconic Cadbury Dairy Milk bars and replacing it with quotes of unexpected stories from older people about the lives they’ve led.
The new limited-edition bars will replace Cadbury Dairy Milk bars - single and tablet - throughout April in UK outlets.
With lockdown restrictions beginning to ease across Britain, millions of people are feeling hopeful about being able to see family and friends once again.
But a large number of older people will still continue to feel lonely and isolated. Cadbury’s true stories, first shared in October 2020 through the brand’s The Originals advert, are from older people from all walks of life with surprising and inspiring experiences to share.
Makeover For Cadbury Dairy Milk
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