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Dealers managed to do strong business on opening day at the pared-down Frieze New York.
May 5, 2021
A fairgoer uses her phone in the cafe during the first day of Frieze art fair. (Photo by TIMOTHY A. CLARY/AFP via Getty Images)
This is not a drill not-online, not-remote, fully inside, honest-to-god art fairs are back.
After 14 months of staring at images of paintings in digitally rendered booths, art-world VIPs lined up Wednesday morning at the Shed in Manhattan’s Hudson Yards district to enter Frieze New York.
This was by no means a foregone conclusion. Frieze, owned by the recently IPOed Endeavor, came close to scrapping its 2021 edition. (Plans for a scaled-back Los Angeles edition were indeed cancelled.) But thanks to rigorous safety protocols that prevent anyone from entering without proof of vaccine or a negative test not to mention a head-scratching requirement for shipped works to be isolated for three days the fair did indeed go off, with everyone wearing masks of co