a different business question for you. the new york times is planning on charging for publications starting next year. you have started charging i believe just now. yes. as you should. talk to us about that. as the managing editor said yesterday, we re experimenting. we want to be part of the conversation so we wanted to make sure that a lot of our stuff still gets talked about. 90% of the time we do on time.com is original. what are you charging? not yet. what we re doing is we re saying exactly. i mean, we re looking at a number of options as we go forward. what we re saying at the moment is essentially if you want to read this is something we grappled with on our end. do you think is there an audience willing to play pay what is otherwise general interest news? absolutely, i believe that. i think we re only in the early stages, right, of a long