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BROOKLYN, N.Y., April 14, 2021 /PRNewswire/ With an increased demand from health-conscious Americans for an all-natural sugar alternative that still makes their favorite recipes and beverages taste delicious, In The Raw® brand proudly introduces the addition of All-Purpose In The Raw® Optimal Zero Calorie Sweetener Blend to its family of products. Made with four zero-calorie ingredients derived from nature, the innovative sweetener is perfectly blended to look, taste, crunch and bake just like sugar without an aftertaste. Additionally, the blend measures cup-for-cup with sugar, making it simple to use and swap into any recipe or beverage that traditionally calls for sugar. All-Purpose In The Raw® Optimal Zero Calorie Sweetener Blend is currently available for purchase on Amazon.com, Walmart.com and at Publix.