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society. but some eyebrows have been raised over the question of just how much of the proceeds actually make their way to the american cancer society. here s the breakdown. if an nfl pink product sells for $100, half of that wholesale value will go to the retailer, so at s 50 bucks. the nfl then takes 25% royalty fee from the retailer which means the league gets $12.50. then of that $12.50, 90% goes to the american cancer society which in this scenario would be a total of $11.25. the american cancer society says 100% of the proceeds it gets from the nfl is used for grant programs that provide outreach and cancer screenings for women nationwide and while that may sound like chump change compared to the hundred bucks, the nonprofit says it gets an invaluable amount of exposure through its partnership with the nfl. pretty soon a bullish stock market might refer to the number of people who own shares of chicago bull derrick rose. a brokerage company is now offering fans a way to literally

American cancer societyPink productRoyalty fee11 251 2550 bucks12 502 50Grant programsBrokerage companyStock marketDerrick rose