Applications for Brand Licensing Europe’s 2024 Retail Mentoring Programme close on Friday 22nd December, giving retailers just weeks to secure one of the few remaining places. More than 90 retailers took part in the 2023 programme, a record number and a 20% uplift on the previous year, with buyers f
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The Laughing Cow has kicked off the New Year with a brand new collaboration with the popular prints and merchandise specialist, Iconospheric.
In a deal brokered by The Laughing Cow’s licensing agency, Pink Key Licensing, Iconospheric has launched a collection of gifts, homewares, prints, and more depicting the 100-year-old food brand. The current range from Iconospheric includes mounted prints, greeting cards, tote bags, mugs, and a range of apparel.
More than 30 SKUs make up a collection designed to celebrate the 100th anniversary of The Laughing Cow brand, drawing on the both its vintage and modern appeal with a mix of graphics.