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Detailed text transcripts for TV channel - CNN - 20100315:14:20:00

registered that this is my brand. this is the brand i like. interesting. just the ad itself. the pink camel, the stiletto, totally it s so obvious it s gearing itself to young girls. what rj reynolds says is we are gearing it to adult women. but the pink and all that appeals to 16-year-old girls. what about candy cigarettes? they re looking better and better. thank you very much, elizabeth. how did you start smoking? how old were you? tell us your story. go to my blog, cnn.com/kyra and let me know how it began for you. months of debate, years in the making. could this be the decisive week for health care e form? president obama scrambles to win the final critical votes. and a personal look at health care. a woman looks back at her husband s death and asks this

Detailed text transcripts for TV channel - CNN - 20100315:14:19:00

this campaign. take a look at this. the numbers are telling. they asked the question, what is the name of the cigarette brand of your favorite cigarette advertisement. that s the question. in 2004 10% of girls chose camel. the ad was launched in 2007. in 2008, 22% of girls chose camel. so researchers came to the conclusion it looks like the campaign worked. we went to rj reynolds for a response. they said, reynolds adheres to numerous restrictions on how to market its products. camel number 9 was developed in response to female adult smokers. kyra, the reason why doctors care is that it s been shown that if a girl can name a brand in their favorite advertisement and say, oh, yeah, my favorite advertisement was for camel they have much higher chance of starting to smoke in the next couple of years because it s

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