Pincode had earlier said its fill rates were over 90 percent. Fill rates are an essential metric in online commerce as it denotes the percentage of products ordered which get delivered to the consumer.
According to him, ONDC will not be limited to a few players but everyone in India a person owning a small grocery store, a small electronics retailer or a restaurant owner bringing millions of such people on the e-commerce marketplace and buyers will come from any consumer app.