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A global digital ad promoting the brand’s commitment to sustainability employs artificial intelligence to create imagery enhancing a message of ‘connectedness
When you think of artificial intelligence, do flowers come to mind? How about forests, leaves, trees or waves? If the concept of the natural world doesn’t automatically conjure up ideas of machine learning, robotic scriptwriting programs or optimisation algorithms, then Beko’s “Connections” may change your mind.
That’s the title of a new, sixty-second global digital spot for the European appliance brand Beko that was created and produced by Seyhan Lee, the year-old hybrid creative studio that specialises in the creation and application of AI motion pictures. Founded by visual artist Pinar Seyhan Demirdağ, who serves as creative director, the studio is in the position of carrying the nascent discipline of artificial intelligence into the world of the moving image.