YOU cannot change my mind on this: When someone says “Malaysia”, I will immediately think, “Truly Asia.” This is how effective Malaysia’s tourism campaign has been (to me, at least). The “Malaysia, Truly Asia” campaign was launched in 1999 and while a new logo and slogan will reportedly be revealed…
DOT terminates the US$900,000 contract with ad agency DDB Philippines; critics blame the local government for the fourth such tourism campaign debacle to make headlines.
DOT: Department of Plagiarists | DZIQ Radyo Inquirer 990AM inquirer.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inquirer.net Daily Mail and Mail on Sunday newspapers.
A veteran PR expert says the DOT's biggest mistake is cutting ties with DDB Philippines, adding that it solidifies the department's reputation of throwing companies it worked with under the bus
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