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Digitally Native Winery Winc Acquires Natural Merchants Assets

Why Winc is Acquiring Natural Merchants

Why Winc is Acquiring Natural Merchants   Winc, Inc. the digitally native wine retailer, is purchasing Natural Merchants, a purveyor of natural, organic, and biodynamic wines. Natural Merchants was founded in 2004 by husband-and-wife Edward Field and Pilar Meroño. In announcing the deal, Winc said the acquisition reinforces its dedication to sustainability and organics and enhances the company’s ability to offer so-called natural wines. “Natural Merchants is a pioneer and thought leader in the natural and organic wine space,” Winc VP of Corporate Development and Innovation Alex Goodwin told Wine Business Monthly. “They have developed a reputation for excellence in that space, and an extensive set of relationships with key suppliers around the world. That s really the crux of the acquisition.  

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