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Why Has the GameStop Stock Price Risen Again? On 3/1/21 at 12:28 PM EST GameStop s stocks are surging again following weeks of volatility on the stock market, sparked by a group of Reddit users who came together to short squeeze the hedge funds that bet against the video game store chain. Today, on March 1, GameStop opened at 9:30 a.m. ET at $104.54 but shot up to $109.42 by 9:37 a.m. At the time of writing, GameStop stock is at $106.61. Following a few explosive weeks, GameStop shares were up by five percent premarket on Monday. But why is GameStop stock going up? GameStop belongs to a group of so-called meme stocks that have been targeted by small investors on Reddit, along with AMC, BlackBerry, Naked Brand Group, and Koss Corporation. According to MarketWatch, these brands were active again in premarket trade on Monday.

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