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Utah-based operator forced to innovate, revamp menu.
Increasing consumer demand and pressures in the supply chain are driving up the costs of chicken wings by as much as 50%, and some restaurant operators are reporting challenges in obtaining enough supply.
Contributing to the wing shortages and price increases have been the proliferation of new delivery-only wing concepts, such as It’s Just Wings from Brinker International, which is on track to become a $150 million brand in its first year, the company said in a conference call with analysts on Wednesday.
While large, established wing specialists say their strong relationships with suppliers will help them weather the situation, many smaller and regional operators have been struggling to stay in-stock.
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