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BMW rethinks charging for heated seats via software updates

Drivers have been much less willing to pay to use features relying on pre-installed hardware, such as the heated seats, remote-start function on a key fob, or simply going faster.

Ford motorPieter notaGeneral motorsFull self driving

BMW backs down over subscriptions for heated seats

The move by BMW is an early indication there will be limits for manufacturers to reap new revenue from software-based services.

Monica raymuntPieter notaGeneral motors

BMW heated seat subscription service ending overseas, Australian plans unclear

BMW heated seat subscription service ending overseas, Australian plans unclear
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United kingdomPieter notaAuto actionSupercars collective

BMW Backs Off Heated Seats As A Subscription Service Because It Was Stupid And Unpopular

We've noted several times now how automakers have started taking basic car functions and trying to make them subscription services in a bid to please Wall Street. Mercedes, for example, has started hiding better engine performance behind subscription paywalls. BMW last year decided it was going to make heated seats an $18 per month subscription…

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