Vietnam is considered one of Southeast Asia’s most booming high-end product markets, worth nearly US$1 billion. Recent years have seen the domination of foreign products through official agents and hand-carried goods.
Luxury companies are becoming serious about the restaurant business here, as a way to maintain their posh image and continue to attract attention from young, trend-savvy consumers, according to industry officials, Tuesday. Italian high-end luxury fashion house Gucci has opened Gucci Osteria restaurant in Itaewon, Seoul, where it serves dishes cooked by a Michelin three-star chef. A burger costs 27,000 won ($18.91) and a course menu ranges from 120,000 won to 170,000 won there. Despite its high prices, reservations for the restaurant were sold out four minutes after it opened.