PIERRE National Agriculture Month, celebrated each March, recognizes the vital role agriculture plays across the country and in local communities. The South Dakota Beef Industry Council (SDBIC) knows the importance of a strong community and the efforts that go toward having strong community ties, which is why they are excited to announce their latest BEEF venture, the Be the good with BEEF campaign.
The campaign has been developed as a way to highlight beef s role as a high-quality protein with the goal of building beef demand by empowering local community members. SDBIC President Laurie Johnson believes the campaign is another great way to show support and appreciation to local beef producers, consumers and communities.