By Holland Cooke Consultant The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.” Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82…
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Radio has overtaken television for the first time in history among persons 18-49 in average audience and weekly reach. According to the watched Nielsen Total Audience Report, live and time-shifted television’s dominance has been consistently shrinking over the last few years. In 2022, the long-predicted resurgence of radio in the face of cable cord cutting […]