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More Bing Dwen Dwen Olympic plush toys en route to licensed stores in Beijing

BEIJING (China Daily/Asia News Network): The popular plush toys of Winter Olympics mascot Bing Dwen Dwen are being restocked in licensed stores to meet the surge in demand, according to the marketing department of the Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games.

This photo taken on Feb. 6, 2022 shows Bing Dwen Dwen at the awards ceremony of the Beijing 2022 Olympic Winter Games in Zhangjiakou, north China s Hebei Province.The fervor for Bing Dwen Dwen epitomizes Chinese people s increasing enthusiasm towards winter sports since Beijing was awarded the hosting rights of the 2022 Winter Olympics in 2015.

Feature: Beijing 2022 mascot Bing Dwen Dwen going viral in China

Merchandise embodies Olympic spirit, Chinese culture

As an integral part of the Olympic marketing program, licensed merchandise serves as an ambassador of the Olympic spirit and the host nation's culture. Beijing 2022 is no exception.

Merchandise embodies Olympic spirit, Chinese culture

As an integral part of the Olympic marketing program, licensed merchandise serves as an ambassador of the Olympic spirit and the host nation's culture. Beijing 2022 is no exception.

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