Lifestyle brand Draught Season links beer and Black history in crafty campaign
Ale Sharpton reppin Piano Keys in BIBH gear (Photo credit: Fulani Jabri)
Since its late 2020 launch, Atlanta-based lifestyle brand Draught Season has made its presence known among beer purists and industry influencers alike. By fusing hip-hop-inspired lexicon with beer-friendly lingo, Draught Season has cleverly developed timely fashion collections that resonate well among hip beer enthusiasts. Its most recent collection is a tribute to Black History Month, duly titled, “Beer Is Black History.” It features BIBH-adorned hoodies, T-shirts, sweatshirts and trucker caps.
This capsule collection delves into the origins of beer making while aligning with key influencers such as Killer Mike, Ale Sharpton, Sean Falyon, Peter Kiley and Craft Beer Chris. All boast a shared passion for the craft.
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Most historians acknowledge that the art of beer brewing was perfected in Africa. While the ancient Sumerians are widely credited with inventing the drink some 6,000 years ago, it’s the Egyptians’ version (a smoother, lighter brew) that most resembles the beverage commonly consumed today.
Bet you didn’t learn that in history class. Thankfully, movements like Draught Season are starting to rewrite the curriculum. With its line of attention-grabbing tees and hoodies, the 2020-launched lifestyle brand out of Atlanta is raising awareness to the contributions of Black brewing innovators.