May 05, 2021
Taiwanese actor, Edward Chen
Piaget
Taiwanese actor, Edward Chen, has made a name for himself for his roles in the 2017 drama series Red Balloon and the 2020 feature film Your Name Engraved Herein.
And don’t get us started on his killer looks – pronounced features, a peppy smile, and his irresistible charm. It’s no wonder he has a huge international fanbase that’s got all of them swooning over him.
So what’s in it for the next generation star? Hot off the press, Piaget announced that they have appointed the scintillating star as the new friend of the brand.
Piaget
Piaget is best known for its Polo watch, produced in the Seventies as part of the brand s strategy to court upscale buyers with a sports model befitting “the most expensive watches in the world” as the company s slogan then went. A solid gold version became the ultimate playboy watch the following decade and the model has advanced since then. In 2016, a new Polo – the Piaget Polo S – introduced a new bezel shape and a more modern overall look. A fairly extraordinary Piaget Polo Skeleton was released earlier in 2021.
But Piaget has many other achievements, having been made in Switzerland since the mid-nineteenth century. It has especially excelled in making ultra-thin movements, something it started in the Twenties. In 2018, it showed off a watch it called the Altiplano Ultimate Concept. Given the “concept” name everyone assumed it was a one-off. It certainly seemed like it could never go into production. It was preposterously thin. At 2mm the whole watch was thi